To My Shareholders,
Thirty years ago I was brought on to this earth date women.
In the time since, my mission statement has been updated and changed time and time again. The constant struggle to sell my services to the female public has been difficult at times, but never has a dull day passed or opportunity missed.
One thing hasn’t changed. I still am just who I am. The world will never view Joel as I do. Where others see cool, I see character. Where they see odd, I see creativity. Where the world sees me hanging around the house naked, drinking beers, through their high powered telescope, because I’ve left the curtains open again, I see a man, ready for a challenge. When the world is in doubt about my ability to date women, is when I am most certain of my ability to compete and to win.
After thirty years I have come to realize that I should not expect this to change. So, instead of continuing with the failed efforts of the past, I will just search out those areas where I have some chance of persuasion.
This past year has offered crushing hurdles: some broken hearts and a few failed romances.
These are problems indeed, ones that any dating corporation, such as myself faces. Where others fail to move on and learn from mistakes, I am striving forward, learning to adapt to an ever changing and complex market of dating the ladies.
This fiscal year promises to be a grand year for me. Research into new and improved dating techniques has allowed me to compete and be at an advantage to other daters.
I’ve got exciting news for my investors. This is the year research and development has released a top secret report on proper techniques to the dinner and a movie date. I won’t go into detail here, suffice to say “she doesn’t always have to pay for everything.”
So, it is possible to conclude that management is getting its arms around this beast.
My main source of potential, behind wit and charm, is product. The “park picnic” redefines performance on the third or fourth date. “Talking under the stars” is entering its first decade of successful strategic deployment as a post date activity. The two-year-old “Casual Conversation” technology is now hard to keep fresh, with demand at it’s highest since its conception.
I see advertising as the second source of potential. To give a high quality product to the world, you have to let the world know about a high quality product. Since entering the dating scene I have increased expenditures on advertising 214%
Projects such as “online dating” have opened up entire fields that were, up till now, totally ignored. I have increased personal appearances in dating activities such as “the pub”. Meeting one on one with potential clients has increased the likelihood of acquiring dates. “Personal ads” have helped to increase awareness in me by allowing the casual reading demographic, become aware of my traits. The literate demographic is a great target market for me and one that shouldn’t be over looked.
Finally, behind it all is the person behind the company; Joel Friesen, the man of this company who has never accepted failure, who consider this dating corporation a growth company, even when rejections are on the rise. It is people like me and you that believe in this corporation and strive to see it doing better, growing as a person, developing as a human being.
Joel Friesen
Chairman of the Board,
Chief Executive Office
